The world of design is diverse and complex, yet nevertheless fascinating. As graphic designers, we create visual concepts, to communicate ideas that inspire, inform, and captivate consumers, based on our client’s needs, developing the overall layout and production design for various applications. Therefore, we are visual-thinking problem solvers and communicators, charged with the task of solving specific communication challenges and achieving specific creative outcomes. In order to communicate said ideas, we combine colour knowledge and theory, colour psychology, the elements and principals of design, applying our understanding of branding, logo design and marketing in all of our design projects/tasks. Hence the birth of this blog referencing our thoughts and research on such topics to help you better decide on design choices and how we can help you and/or your business/company.