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Generations Matter

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. – Daniel Pink

The workplace has changed considerably in the past decade and will continue to change as technology advances and our behaviours adjust. Generation influence also plays a part. Generation Y (born 1982–2001, give or take a few years) is comprised of over 80 million eager and dynamic young people, and an integral part of the global workforce, having both decision-making power and leverage. It is thought that by the year 2025, half of the workforce will be comprised of Gen Y, baby boomers are likely to retire, and Generation X will have climbed the corporate ladder. Gen Y challenge the status quo because when growing up, they were exposed to diverse points of view and many possibilities and readily embraced new technologies and use them as a primary form of communication and collaboration, from text messages and instant messaging to whatever comes next. Gen X professionals may have established brand names and enough disposable income to pay other experts for services such as blogging, podcasting, and media outreach, but Gen Y has the competitive advantage of early education in these technologies. Gen X has had to work hard to keep on top of the current technological revolution, but for Gen Y, rapid technological change is a common and accepted part of life. Gen Y are quick to experiment with new methods of communication and find ways to incorporate them into life becoming more efficient and productive. Gen X has real-world experience and corporate seniority from which the younger generation could certainly benefit, while Gen Y has a level of tech savvy that their older colleagues could utilize. A mind-set you should use to your advantage. 


  • hardworking, team player, mentoring

  • strong work ethic

  • self-assured

  • competitive

  • goal-centric

  • resourceful

  • focused and disciplined


  • the most effective managers

  • revenue generator, adaptability, problem-solving, collaboration

  • technologically adept

  • independent, resourceful, and self-sufficient

  • adapt well to change and are tolerant of alternative lifestyles

  • ambitious and eager to learn new skills

  • espouse a work hard/play hard mentality – work/life balance

CHARACTERISTICS OF Generation Y - The Millennials

  • tech-savvy and engaging

  • use social media to leverage opportunities

  • the most “enthusiastic” about their jobs

  • willing to trade high pay for fewer billable hours, flexible schedules, and, thus, a better work/life balance

  • confident, ambitious, and achievement-oriented

  • value teamwork and seek the input and affirmation of others

  • crave feedback and guidance, often needing frequent praise and reassurance


  • global, social, visual and technological the most connected

  • tweens, teens, youth and young adults of our global society

  • early adopters, the brand influencers, the social media drivers, the pop-culture leaders

  • born into the crisis period of terrorism, the global recession and climate change

  • never had to deal with dial-up internet or brick-shaped mobile phones

  • have grown up with the knowledge that they can speak to anyone around the world at a moment’s notice through assorted social media networks

  • more likely to be mixed race and hold more than one nationality

  • heterogeneous

  • health conscious