What is ADVERTISING?
Updated: Jan 16, 2019
Consumers do not buy products. They buy product benefits. - David Ogilvy
Advertising is a means of communication with the users of a product or service; messages paid for by those who send them, intended to inform or influence people who receive them.
Advertising is always present and is everywhere we go, though people may not realise it. Advertising uses every possible media to get its message across via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).
As Graphic Designers in such industry, our advertising communicates the brand, its imagery, the ideals and values behind it and the target segments, in the form of visuals, text, layouts and themes to communicate with the user.